Taking a look at daily operations with a critical eye and focusing on what you, as a company, do best has become imperative for survival in the current economic climate. Westlake clearly subscribes to this school of thought.
  Westlake Plastics Company has determined that it can do many things, but what is it that it does best? This is the key question the company has been answering over the past year as evidenced by some of the changes you have been seeing. Bringing new products and niche products to the market are among some of the strengths of the company. To this end, Westlake has committed significant resources to research, development and product training to help the distribution market.

Technical Materials Training

  Knowing that in the plastics industry it is much easier to sell and recommend the products with which you are most familiar, presents a challenge when selling products that are "not plain vanilla." To address this issue, Westlake is introducing an integrated Technical Materials Training program that coincides with new product introductions as well as existing product promotions. People cannot be expected to sell what they do not know or understand. Westlake believes product training is a direct factor in driving sales. Whereas some companies cut training in periods of economic slow downs as we are currently experiencing, Westlake feels it must not only maintain, but increase its training efforts for both employees and distributors. Then, as the economic climate continues to improve, the company and its distributor network are better prepared to penetrate new markets with its unique product mix.

Change Brings Progress

Charles F. Kettering once said, "The world hates change, yet it is the only thing that has brought progress." With three generations of experience and know how and the innate aspiration for excellence, Westlake Plastics Company is continuing to expand as a prominent global manufacturer of high performance thermoplastic stock shapes and film.